Everywhere and across all markets in the Netherlands you’ll find clear typographic signs. I have been fascinated by them for a long time. Together with Willem Verweijen, we started this side project and decided to find out what’s behind it
We realised they are done by one man: Henry. He goes to every market to paint his signs. Fascinated by the raw and omnipresent type we made a video, developed a website, set up a shop and designed a zine
After Dutch news paper ‘De Volkskrant’ gave it a special place, other national and international media soon picked it up. It gave the story a lot of attention, from the more mainstream to the more design savvy media